Display ads are the image ads that show up on the right hand side, top, or middle sections of a webpage. These ads can be pesky, but are excellent at general awareness. Think about radio or TV – how many times have you seen that commercial that is stuck in your head? Similar with display, the more you advertise, the more consumers are going to see and recognize your product. Initially users may not click on the ad, but overtime, they begin to believe they’re “missing out” and begin engaging with your advertising. The whole goal is to drive search traffic through recognition.