In June, I traveled to Seattle to attend the SMX (Search Marketing Expo) Advanced Conference. SMX is a yearly conference that covers all things related to online search advertising. It covers new releases from Google AdWords and Bing Ads over the past year primarily. The conference is a great opportunity to meet other search analysts […]
Search Engine Marketing (SEM) Search Engine Marketing, or SEM for short, has a lot of meanings across the digital world. In our eyes, SEM encompasses anything relating to paid traffic. Most of the time, we’re focusing on the Google search results, but other times we could be chatting about paid local listings, Facebook, or programmatic […]
4 Key PPC Optimization Tips May The Fourth Be With You With Star Wars fans celebrating everywhere on this 4th of May, we felt it was fitting to breakdown four key PPC optimization tips across Google AdWords. There is only so much time in the day and when you are managing many accounts at once, […]