3 Takeaways from SMX Advanced Conference

In June, I traveled to Seattle to attend the SMX (Search Marketing Expo) Advanced Conference. SMX is a yearly conference that covers all things related to online search advertising. It covers new...

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Why Sports Marketing?

While working in minor league sports, we learned a few things: the hours are crazy, the pay is relatively low, and the reward is tremendous. Being a part of a championship winning team is...

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What is SEM Anyway?

Search Engine Marketing (SEM) Search Engine Marketing, or SEM for short, has a lot of meanings across the digital world. In our eyes, SEM encompasses anything relating to paid traffic. Most of...

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May the Fourth Be With You (Always)

4 Key PPC Optimization Tips May The Fourth Be With You With Star Wars fans celebrating everywhere on this 4th of May, we felt it was fitting to breakdown four key PPC optimization tips across...

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Start With Why

Our Belief & Ideology “People don’t buy what you do, they buy why you do it” – Simon Sinek Any organization in any industry needs a foundation to stand on, a reason to believe, or a goal to...

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