Social media marketing normally consists of a mix of Facebook, Instagram, or LinkedIn promotions. We focus primarily on Facebook as it provides the highest ROI out of all networks typically. Stats show that people spend 40 minutes on average each day on Facebook. In order to connect with those customers, there are multiple tools that can be utilized: Newsfeed Ads, Promoted Posts, Custom Audiences, Video, and Lead Generation ads to name a few. Each are different in their own right, but they all consist of an image, content, and call to action. If used properly, social media can be an effective tool at bringing users to a website in the hopes for a conversion or sale. At minimum, it’s an excellent awareness channel.