Social media marketing normally consists of a mix of Facebook, Instagram, or LinkedIn promotions. We focus primarily on Facebook as it provides the highest ROI out of all networks typically. Stats show that people spend 40 minutes on average each day on Facebook. In order to connect with those customers, there are multiple tools that can be utilized: Newsfeed Ads, Promoted Posts, Custom Audiences, Video, and Lead Generation ads to name a few. Each are different in their own right, but they all consist of an image, content, and call to action. If used properly, social media can be an effective tool at bringing users to a website in the hopes for a conversion or sale. At minimum, it’s an excellent awareness channel.
WHAT IS SOCIAL MEDIA MARKETING?
OUR CORE PROCESS
DISCOVERY
It’s crucial to set expectations, projections, and goals based on your company’s initiatives.
BUILD
We utilize demographic research to formulate a marketing strategy catered to your exact goals.
OPTIMIZE
We stay ahead of the game and pay attention to your account like it deserves & provide monthly calls.
Most accounts can get up and running in only 2-weeks.
HOW DOES SOCIAL MEDIA WORK?
A customer looking through their newsfeed on Facebook will be hit up with a banner, content, and a call-to-action. The user will click, and be taken to a customized landing page on a website. Users are targeted via demographic & geographic targeting but can also be targeted via email address, or phone number.
SOCIAL ADVERTISING IS AN EXCELLENT ENGAGEMENT TOOL
Social media is a useful tool to communicate with your fanbase while they browse the internet. Facebook ads are similar to display ads, but are shown where people are interacting – social media. It’s critical to research a target market through demographic factors such as: income, gender, age range, interests and other page likes. In addition, if there’s an active database of a target audience, it can be uploaded to Facebook.
By focusing in on a target audience, the ads should be catered directly to that audience. The messaging, creative, and call-to-actions must align in order to see the most success. Optimization and testing are excellent ways to determine what is working and what is not. By partnering with an agency with years of experience, you should feel confident you’re in the right hands for your marketing strategy.
``Not only does Sellout Marketing know every nook and cranny of paid advertising, but their customer service is unprecedented. If you need PPC services, you NEED to work with them.``
``They a great agency to deal with, but their creativity, knowledge, follow-up, and proactive attention to our account has been truly gratifying and eye-opening.``
